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03/02/2009 PR Week: Hispanic Market Evolves in Recession
Advertising spending is down, the media industry is suffering, and Hispanic print outlets seem to be taking a real beating. After years of growth and diversity, Hispanic publications in major US markets are beginning to fade. Several major magazines ...
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01/09/2009 PR Week: RLPR Wins Clarins Task
By: Kimberly Maul New York: Skincare company Clarins Group hired RL Public Relations as its first AOR for US Hispanic PR. "It really came about because we were doing Hispanic outreach along with our general-market outreach," explained ...
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01/06/2009 PR Week: RLPR Adds Two
LOS ANGELES: RL Public Relations added two new clients to its roster at the end of 2008. Skincare company Clarins Group hired the agency as Hispanic AOR, effective January 1, and for Fresh & Easy Neighborhood Market, the agency now handles Hispan...
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08/21/2008 Inc. Magazine: RLPR Has Been Recognized as One of the Inc.5000 Fastest Growing Private Companies in 2008
No. 2,371 RL Public Relations Los Angeles, CA Year 2008 Industry Advertising & Marketing Founded 1996 Growth 155.3% 2004 Revenue $1.5 million 2007 Revenue $3.8 million Employees 18 Website www.rlpublicr...
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08/11/2008 PR Week: Hispanic Outlets Expand in Size and Reach
In a sharp contrast to the changes occurring in traditional US media, Spanish language publications and TV stations are not only growing in size and scope, but actively reaching their core demographic of Spanish speakers who live in the US. An ...
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05/19/2008 4entrepreneur: Turning Your Passion into a Successful Career: Interview with Roxana Lissa
Roxana Lissa is the President of RL Public Relations, a leading Hispanic Public Relations Firm based out of West Los Angeles. In a relatively short period of time, the company has established itself as a leader in the Hispanic marketing and Public Re...
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04/22/2008 PR Week: The Next Generation
In this first-ever special, PRWeek’s editorial team looks across agencies, corporations, and nonprofits to profile 40 professionals under the age of 40 who demonstrate innovative thinking, strong determination, and results that indicate a long and ...
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04/18/2008 Marketing y Medios: Q&A with RLPR CEO Roxana Lissa
Cruising down L.A. streets -- with a cellphone glued to her ear and honking in the background -- a "really fabulous party" just a mere hours away for the launch of Heineken Premium Light's Hispanic campaign and a press statement th...
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03/15/2008 4entrepreneur: Top 50
4entrepreneur is pleased to announce its first annual list of top 50 companies. Our team has searched through millions of websites and blogs to come up with the most relevant list. We have included some of the obvious players like Youtube and Faceboo...
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02/15/2006 Marketing y Medios: The Missing Link
Letter from New York. Melissa Karp is SVP and head of the New York City office of RL Public Relations + Marketing, where she conducts new business efforts. She has over a decade of experience marketing products to multicultural audiences. The...
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