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09/08/2010 PR Week: Habits
By ROXANA LISSA, Morning ritual: check both my BlackBerry and Facebook. When my kids wake up, we play together and eat breakfast. I drink a caffeine bomb called “mate cocido” - a special yerba mate tea from Argentina. ...
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09/03/2010 PR Week Blog: Social Media Revolutionizes Engagement
By Roxana Lissa During the years that I've been practicing PR, I've seen the industry evolve. The journey has been like going from The Flintstones in the Stone Age town of Bedrock to The Jetsons in a futuristic era. One example i...
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08/31/2010 PR Week Blog: Latino Spending Power Reflected in Travel Market
By Roxana Lissa Whether it's a trip to my homeland Buenos Aires for the holidays or a quick getaway to Catalina Island on a weekend, there's one thing that's certain: Latinos are not staying indoors. They are adventurous an...
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08/11/2010 Hispanic PR Blog: Bloggera Power!
By Angie Valencia-Martinez For thousands of female bloggers who descended upon the streets of New York City last week, BlogHer 2010 had the buzz and feel of the “big dance,” the Super Bowl. That’s because BlogHer is the largest blogg...
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05/24/2010 Latino Leaders: Latinas in Public Relations and Social Media
Roxana Lissa, President RL Public Relations, The upcoming Hispanic PR & Social Media Conference lands in Dallas, Texas beginning May 10. The three-day event will feature some of the most influential and leading personalities, including Roxana Lis...
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04/29/2010 PR Week: National Honey Board Reaches Out to Hispanics
FIRESTONE, CO: The National Honey Board launched an educational campaign aimed at helping US Hispanic consumers identify pure honey from imitators. The “Pura Miel de Abeja” effort is being led by RL PR, AOR for the Hispanic market, said Bru...
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04/07/2010 Tesco's US venture sets its sights on Hispanic shoppers
Tesco's American grocery venture, Fresh & Easy, is targeting Hispanic customers as it attempts to embed itself in the communities it operates in and raise overall revenue. By James Quinn, US Business Editor Fresh & Easy (F&...
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01/14/2010 RL Public Relations becomes national sponsor of the Hispanic PR Census
by Administrator in Hispanic/Multicultural PR Briefs LOS ANGELES, CA – RL Public Relations has signed on as the official national sponsor of the Hispanic PR Census, a comprehensive four-month long campaign to count all marketing pros - Latino ...
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10/13/2009 RL Public Relations wins three top awards at HPRA PRemio Awards
By: Hispanic PR Briefs LOS ANGELES, CA – RL Public Relations (RLPR) was honored with three awards during the 25th Anniversary HPRA (Hispanic Public Relations Association) PRemio Awards & Scholarship Gala held in Hollywood last night. CE...
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10/13/2009 Hispanic Public Relations Association Honors Industry's Best at 25th Anniversary Celebration
LOS ANGELES -- The Hispanic Public Relations Association(R) (HPRA), a non-profit organization founded to advance the careers of Hispanics in the field of communications, celebrated a night of excellence at its annual PRemio Awards & Scholarship G...
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