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Case Studies
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 A Contest with Legs |
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To educate women on the benefits of drinking milk to alleviate the symptoms of premenstrual syndrome or PMS, RLPR launched a campaign to support GOT MILK?’s animated Hispanic TV ad campaign in California. The PR campaign included a partnership with Odalys Garcia – the beautiful dramatic actress and TV host - who served as the spokesperson for the Spanish-language media outreach across California.
RLPR also launched a contest called “No More Drama with TOMA LECHE,” offering consumers a chance at winning $2,000 for submitting a short video or $1,000 for sending in a story board on how milk can help alleviate PMS symptoms.
A husband & wife from Los Angeles won the video submission portion of the contest. Check out their winning entry! http://www.youtube.com/watch?v=dwizdn24BIc High school students from CART in Fresno won the storyboard portion of the contest.
Results included close to 35 million audience impressions… in California alone!
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