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Case studies
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 Chefs impress with Honey |
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To celebrate Latino’s passion for food and continue to bolster its presence with Hispanic consumers, the National Honey Board collaborated with leading Latino chefs John Rivera Sedlar, Aaron Sanchez and Michelle Bernstein to develop five-course, honey-infused menus that consumers can prepare at home for their holiday cuisine.
As part of the program, RLPR hosted media tastings with the celebrity chefs in LA, New York and Miami. Attendees enjoyed the five-course, honey-infused menu created by the famous Latin chefs and were educated on how 100% pure honey can be used in many kinds of dishes.
A total of 27 media outlets attended the events, including leading newspapers La Opinion, Hoy, Diario las Americas, and NY Al Día as well as television and food & lifestyle bloggers.
To date, the campaign has generated 75 print, TV and online hits with nearly 9 million impressions and continues to grow!
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