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Case studies
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 A Contest with Legs |
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To educate women on the benefits of drinking milk to alleviate the symptoms of premenstrual syndrome, RLPR launched a campaign that supports GOT MILK?’s new animated Hispanic TV spot in California.
The PR campaign included a partnership with Odalys Garcia – the beautiful dramatic actress and TV host -who served as Hispanic spokesperson for media outreach across California.
RLPR also launched a contest called No More Drama with Toma Leche offering consumers a chance at winning $2,000 for submitting a short video or $1000 for sending in a story board linking milk to PMS.
Husband & wife from LA won the Web Novela contest.
Check it out! http://www.youtube.com/watch?v=dwizdn24BIc
High school students from CART in Fresno won the storyboard contest.
Results to date include 232 hits (TV, print, radio & online), resulting in $1.8 million in ad value and 34.8 million audience impressions… in California alone!
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