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Case Studies
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 The Cameras Love Fresh & Easy |
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Fresh & Easy Neighborhood Market, which serves California, Nevada and Arizona, has tasked RLPR with its General and Hispanic Market consumer PR efforts.
One of the agencies main strengths is TV outreach and Fresh & Easy has been a regular in the airwaves in the southwest since the partnership began in 2008.
RLPR has placed Fresh & Easy on English and Spanish-language TV by taking advantage of seasonal opportunities and by hiring fun, knowledgeable and TV-friendly experts such as dietitians and chefs to bring to life Fresh & Easy’s products and messages.
TV segments include:
• The A-B-Cs to a Healthy New Year with Renowned Dietitian Dr. Wendy Bazilian
• Valentine’s Day Dinner Ideas with a Chef Cynthia Perez
• Summer Grilling with Award-Winning Grill Master “Bigmista”
In its first year of partnership alone, RLPR garnered 95 local TV segments for Fresh & Easy, reaching more than two million viewers in the southwest. |
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