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Case studies
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 Influencing the Influencers |
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As Hispanic AOR for Clarins USA, RLPR is leading Clarins’ first, comprehensive PR campaign targeting Hispanic media. To ensure Clarins receives quality coverage in the most influential Hispanic beauty media outlets, RLPR executed multiple events and efforts targeting this core group.
RLPR conceptualized and hosted Clarins first Hispanic magazine event at the Clarins Skin Spa in NYC. Editors from top Hispanic magazines attended the event, including Harper’s Bazaar en Español, Latina, Caras, Siempre Mujer, Buenhogar and People en Español.
RLPR brought together Miami-based editors from key Hispanic magazines and online outlets for an introduction to Clarins’ personal approach at the counter..
RLPR launched Clarins first Latina blogger effort. The initiative resulted in positive product reviews in such beauty blogs as Latina Beauty, Soy Fashionista and Beautilicious.
RLPR also connected Clarins with top-rate Latina celebrities through a seeding program to Fanny Lu, Kanny Garcia and Aylin Mujica, among others.
To date, the brand has achieved over 58 placements in well-read Hispanic media outlets, and total impressions of 162,000,000. |
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