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Case studies
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 The Cameras Love Fresh & Easy |
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Fresh & Easy, a new neighborhood market that serves Southern California, Las Vegas and Phoenix, partnered with RLPR for their Hispanic and General Market PR. One of the agencies main focuses (and strengths) is TV outreach… and it has been a major success!
RLPR began the broadcast mania with Christmas cooking segments, working with a chef to feature Fresh & Easy holiday meals ideas on a budget. Since then, RLPR has placed Fresh & Easy on English and Spanish language TV by taking advantage of seasonal opportunities and hiring fun, knowledgeable and TV-friendly experts to Fresh & Easy products and messages, including :
New Year’s Healthy Eating with a Dietitian
Valentine’s Day Dinner Ideas with a Chef
How to Throw an Oscar Party with a Hollywood Events Party Planner
4th of July Celebration with Award-Winning Grill Expert “Big Mista”
In 2009, RLPR has already garnered 95 local TV segments along the west coast, reaching 2.1 million TV viewers. |
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